Musings of a geek turned marketer...
Bill McDermott, CEO of SAP intends to prove to SAP customers that SAP is now a “cloud company.”
I must admit, it’s kind of strange not being part of the festivities in Orlando this week since I’m no longer with SAP.
I didn’t wake up early enough to catch all of Bill McDermott’s opening keynote, but reviewing announcements gives a pretty good idea where SAP is heading this year. This is interesting to hear given the recent departure of SAP HANA’s executive sponsor, former CTO Vishal Sikka.
Cross-posted from my first blog published on LinkedIn…
Not only did I recently join Pivotal Software, I found my way into the swag closet…
I’m proud to announce that I have joined the marketing team at Pivotal Software.
There’s a special kind of excitement in helping build a business that you know can change the world. I’m excited to have a chance to work with the many talented people here at Pivotal, and be part of an amazing company and culture dedicated to helping customers create new innovations in big data.
What new buzzwords will enterprise software marketers be adopting in 2014 to pollinate awareness and help our companies make honey?
[PHOTO SOURCE] Used according to Creative Commons License.
Just for fun, I thought I’d share some predictions on the 2014 fate of popular 2013 buzzwords. [Read more…]
Originally posted on SAPHANA.com on October 24, 2013…
Just in time for SAP TechEd, I’m pleased to announce the public beta of the trial cloud for SAP HANA. Our first released scenario is SAP HANA One and Big Data – Processing Wikipedia Data with Hive and Analyzing with SAP HANA and SAP Lumira.
The trial cloud for SAP HANA provides you fast, free access to pre-configured SAP HANA landscapes built for specific use cases. This lets you see how to work with SAP HANA through short tutorial activities.
Originally posted on Oct 22, 2013 at SAPHANA.com…
In Silicon Valley, many of the start-ups birthed or relocated here are out to replace incumbent technology companies and disrupt entire industries. Venture capitalists only invest when they think they’ve found those new companies who have the chance to shoot for the moon, even if it’s a big challenge. They mitigate their risk by betting on several companies at the same time.
“Disruption” isn’t the kind of conversation that SAP has with it’s customers. Instead, SAP speaks of “non-disruptive evolution” in terms of lower order change and “business transformation” in the case of higher order change.
Business transformation is a high-value retooling of existing business models allowing companies to realize new opportunities.
[SOURCE] © Elvert Barnes, used according to Creative Commons License
There’s a song that I remember from my old Boy Scout Camp Songbook that we’d sing to the tune of Auld Lang Syne:
The fish, it never cackles ’bout
it’s million eggs or so,
The hen is quite a different bird,
one egg-and hear her crow.
The fish we spurn, but crown the hen,
which leads me to surmise:
Don’t hide your light, but blow your horn.
it pays to advertise.
Yet, for some reason, the promotional side of marketing tends to get ignored and maligned even by those in charge of marketing strategy. Maybe it’s because many of us were indoctrinated that humility is a virtue while pride was a vice. I think in many cases, people view promotion as an “expense” rather than an “investment” – throwing a party rather than building lasting business capability.
St. Humility transporting bricks to the monastery.
[SOURCE] Painting by Pietro Lorenzetti, work is public domain.
Marketers will be familiar with a common, “Build it and they will come” mentality that some product creators and business owners have. They think all it takes is yet another feature, or capability, and then we will get more customers.
My latest article for SAP Insider, co-written with my developer colleagues, has just been posted.
“SAP HANA One Illuminates new Possibilities” is a deeper dive into the subject of my blog “SAP HANA One – SAP HANA in a Light Bulb.”
For those of you already familiar with SAP HANA One, what’s new for you in the article is that we reveal a longer vision for the SAP HANA One bundle:
The Future of SAP HANA in the Cloud
SAP HANA One continues to evolve at a rapid pace, updating at least quarterly to include functionality from new versions of SAP HANA software and datasets. Planned future updates will include SAP HANA support package stack 6, as well as templates and adapters for scenarios that may include:
- MySQL application data connectors
- Elastic turbo-charging of specific SAP ERP business processes
- Public sector-specific applications, such as healthcare fraud detection and education
- Powerful bundled server-side business intelligence tools
Greetings Geek Marketing readers.
The last couple of weeks I have been pouring my heart into developing content for a few new initiatives I’m involved with. This has left me with little time to keep the Geek Marketing blog fresh. However, I’m very much looking forward to sharing some awesome things my various teams are developing.
In the meantime, there are a few blogs I read over the last week that I keep thinking about, so I thought I’d share them with you. No, they aren’t in any particular theme, just some cool stuff.
[SOURCE: © raider of gin, used according to Creative Commons License]
Coming out of my content cave to share some good reads… [Read more…]
Found some pictures I made over the last couple of years as social media gags about the IT industry.
Cross posted from my blog at SAP Community Network:
Yesterday Jeffrey Hammond, VP and Principal Analyst with Forrester, posted an excellent blog laying out a vision for modern custom enterprise application architecture. In his blog, “The Best Way to Develop Mobile Apps? Don’t Develop Mobile Apps!”, Mr. Hammond makes the point that custom application projects shouldn’t just be thinking about an app that fits a mobile device, but take a system engineering approach considering modern technologies and architectural trends such as cloud computing, web services, and big data in addition to mobile device platforms. What I especially like about his blog is his simple explanation of how these fit to create applications with the following characteristics:
Modern application architecture based on mobile platforms, cloud computing, big data, and web services – reality or Munchkin Land? [Read more…]
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