Six Enterprise IT Buzzword Predictions for 2014

What new buzzwords will enterprise software marketers be adopting in 2014 to pollinate awareness and help our companies make honey?
[PHOTO SOURCE]  Used according to Creative Commons License.

Just for fun, I thought I’d share some predictions on the 2014 fate of popular 2013 buzzwords.

Hypocritical Innovators, Making Smartphones Smart, Salesforce Promises to be Green, and SAP HANA Crowns Hadoop

Some Good, Fast Reads From Last Week

Greetings Geek Marketing readers.

The last couple of weeks I have been pouring my heart into developing content for a few new initiatives I’m involved with. This has left me with little time to keep the Geek Marketing blog fresh. However, I’m very much looking forward to sharing some awesome things my various teams are developing.

In the meantime, there are a few blogs I read over the last week that I keep thinking about, so I thought I’d share them with you. No, they aren’t in any particular theme, just some cool stuff.

[SOURCE: © raider of gin, used according to Creative Commons License]

Coming out of my content cave to share some good reads…

The Latest Pew Research Study of Social Media Usage– What the Pundits Aren’t Talking About

Cross posted from my guest blog at Vtricity…

All weekend different bloggers have been buzzing about recently published results from Pew Research about social media usage in the US.  Mostly this is to support their own views such as Pinterist is the next cool thing or dumping Facebook is the new hip thing to do.

What I’m really surprised about is that nobody pointed out these observations:

[SOURCE:  © Pew Internet & American Life Project, used with permission]

40% of American mobile phones owners use social network on their phone, note that this includes half of users aged 30 to 49, and more than 2/3 of users aged 18 to 29.

Where SAP HANA and SAP HANA One Fits Into Modern Application Architecture

Cross posted from my blog at SAP Community Network:

Yesterday Jeffrey Hammond, VP and Principal Analyst with Forrester, posted an excellent blog laying out a vision for modern custom enterprise application architecture.  In his blog, “The Best Way to Develop Mobile Apps? Don’t Develop Mobile Apps!”, Mr. Hammond makes the point that custom application projects shouldn’t just be thinking about an app that fits a mobile device, but take a system engineering approach considering modern technologies and architectural trends such as cloud computing, web services, and big data in addition to mobile device platforms. What I especially like about his blog is his simple explanation of how these fit to create applications with the following characteristics:

• Omnichannel
• Elastic
• API-oriented
• Responsive
• Organic
• Contextual

Modern application architecture based on mobile platforms, cloud computing, big data, and web services – reality or Munchkin Land?

The Real Disruption Behind Social, Mobile, Cloud, and Big Data Lies in Decentralization

Cross posted from my blog at the SAP Community Network…

This blog is the result of a debate with my colleague Rahul Asthana, who asked, which of the four forces in Gartner’s Nexus of Forces: social enterprise, mobile devices, cloud computing, and big data, is really truly disruptive to the IT industry and practice today.

Replatforming to Mobile Devices

The evolution of mobile phones to smart phones over the last decade.
[SOURCE]

Five Innovative Social, Mobile, Cloud, and Big Data Apps From the US 2012 Election Campaigns

Cross posted from my blog at the SAP Community Network…

With the US 2012 election campaign finally, thankfully, winding down, I wanted to share some interesting stories about the technology being used by the campaigns and super PACs to more effectively direct their field staff and target voters.  From the various news stories I’ve heard over the past few weeks on NPR, and read in articles, it seems that both the presidential campaigns and the big budget super PACs have been making heavy use of social media, mobile device applications, cloud platforms, and big data.

This blog isn’t meant to take a position in the campaign. I can’t even argue that one campaign has made more effective use of new technology than another. Whereas in 2008, the Obama campaign clearly made more effective use of social media than his opponent, it seems that both campaigns in 2012 have aggressively embraced emerging technologies.

Here are five descriptions of applications that I was able to find. I will add to this list as I run across more.  Please feel free to add any links to interesting stories that you know about as well in the comments. Also, the application of this technology is strictly an American perspective. I suspect many of my European colleagues will have an entirely different view of the acceptability, and even legality, of some of these applications. Please share your perspectives on this issue as well.