[SOURCE] Crowds gathered in a Mall in UK.
Originally posted at SAPHANA.com.
Whenever new Internet-based business models are invented, some quickly create new kinds of companies – like Amazon, Google, Facebook and Twitter. Others mature more slowly such as in the case of crowd funding and crowd sourcing. Crowd funding is finding funding for projects, products and companies from strangers on the Internet with companies such as Kickstarter, IndieGogo, and AngelList helping crowd funding mature. Crowd sourcing is sourcing work or creative ideas from strangers on the Internet with companies such as Amazon’s Mechanical Turk and 99 Designs successfully showing different models of crowd sourcing. These concepts have been around since the beginning of Web 2.0, but enterprises are still trying to understand how these might fit into their existing businesses.
Having been involved with SAP’s first crowd sourcing programs, the SAP HANA Idea Incubator, and the SAP Idea Place, I’ve run firsthand into the many different expectations that people have about these concepts. Most understand some of the benefits they might receive, but not the corresponding duties they have to making their project a success. Similarly, I think involving a crowd has some far reaching benefits that only some have set up their campaigns to fully realize.
The Geek Marketing Blog 
.jpg){kind=link}