In Silicon Valley, many of the start-ups birthed or relocated here are out to replace incumbent technology companies and disrupt entire industries. Venture capitalists only invest when they think they’ve found those new companies who have the chance to shoot for the moon, even if it’s a big challenge. They mitigate their risk by betting on several companies at the same time.
“Disruption” isn’t the kind of conversation that SAP has with it’s customers. Instead, SAP speaks of “non-disruptive evolution” in terms of lower order change and “business transformation” in the case of higher order change.
Business transformation is a high-value retooling of existing business models allowing companies to realize new opportunities.
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