Marketing Through Example

Cross posted from my first blog at Medium:

While I was growing up, a popular TV commercial I remember was for The Hair Club for Men and featured their President, Sy Sperling, showing how he was both head of the company, and also a client:

Sy’s commercial exemplifies a powerful, yet surprisingly rare marketing approach where one shows your usage of the same product or service that you provide to customers. In this case, you become your own testimonial.

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