Neighborly Acts of Altruism and Resilience Post-Sandy

As Superstorm Sandy roared through New York and New Jersey, most of us saw the horrendous pictures of flooding and destruction wrought by the storm on the news and on our social media feeds. Then came the final hours of the election campaign, and suddenly many of us not directly impacted by Sandy are no longer hearing about the aftermath.

The truth is that while many people have had their power and utilities restored, there are many still with out. Lines for the few gas stations that have power are immensely long, and this is leading to price gouging by a few “enterprising individuals“. In especially hard hit places such as Queens and Staten Island, people have been evacuated, or are trying to survive without access to utilities and basic services.

In response to this chaos and suffering, stories of ingenious resilience, and heroic neighborliness have emerged. Stories such as:

1) The fourth grade girls who dropped off bagged lunches for the hungry, complete with motivational drawings on each bag.

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Five Innovative Social, Mobile, Cloud, and Big Data Apps From the US 2012 Election Campaigns

Cross posted from my blog at the SAP Community Network

With the US 2012 election campaign finally, thankfully, winding down, I wanted to share some interesting stories about the technology being used by the campaigns and super PACs to more effectively direct their field staff and target voters.  From the various news stories I’ve heard over the past few weeks on NPR, and read in articles, it seems that both the presidential campaigns and the big budget super PACs have been making heavy use of social media, mobile device applications, cloud platforms, and big data.

This blog isn’t meant to take a position in the campaign. I can’t even argue that one campaign has made more effective use of new technology than another. Whereas in 2008, the Obama campaign clearly made more effective use of social media than his opponent, it seems that both campaigns in 2012 have aggressively embraced emerging technologies.

Here are five descriptions of applications that I was able to find. I will add to this list as I run across more.  Please feel free to add any links to interesting stories that you know about as well in the comments. Also, the application of this technology is strictly an American perspective. I suspect many of my European colleagues will have an entirely different view of the acceptability, and even legality, of some of these applications. Please share your perspectives on this issue as well.

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Before the Social Media Marketing Settlers Arrived…

I am a marketer that engages in social media and blogging professionally. I figure the occasion of Social Media Week in San Francisco is as good a time as any to launch my own personal blog.

Let me start off with a rant that you might hear from your grandfather who had to walk to school in the snow, uphill both ways:

Back in the old days, before blogs were called blogs, before the term Web 2.0 had been coined, and back when social networking seemed useful only for illegally downloading copyrighted music, we called the precursor to social media “community building” or “community marketing”.

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