Facebook’s birthday reminders actually remind us that we are the product, not the customer.

Facebook’s birthday reminders are a perfect example of a nice feature being totally ruined by interruptive advertising in social media services.

Look at how much real estate is taken up by gift offers. I have to work hard not to accidentally click one of these links.


“Buy your friends a birthday gift card from iTunes or Starbucks.” “It’s Jonathan’s birthday, give him a message. Oh and buy him a giftcard from iTunes and Starbucks.”

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