Are Marketers Liars?

On the list of “people you trust,” marketers (including those who do advertising and PR) tend to be on the low end. However, this annoyance with marketers often has to do with “spam” – interrupting your life with messages you don’t care about – rather than outright lies.

A marketer’s primary job is to generate awareness of and interest in a population of people for a product or service.
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