Tactics for Getting More Positive Reviews From Customers

Readership on social review sites is growing at staggering rates. And, fortunately for you, now you can use this fact to improve interactions with customers so they’ll give you positive feedback on social media.

In 2012, the review site  Yelp garnered more than 78 million page views compared to 41 million views in 2010. Recent research shows that 81 percent of travelers find user reviews important(some people visit up to 11 review sites before booking hotel rooms), and 49 percent of travelers won’t even book a property that doesn’t have online reviews.

In fact, the average online review is read by anywhere from 150 to 25,000 people – and –  with the surge of smartphone usage, people of all ages and social economic persuasions are using the information out there to decide about their next purchase.

Even if you weren’t aware of the stats, you know that positive online reviews are critical for attracting new customers. Of course, realizing it is the easy part – now you need to know how you can get your customers to post more  reviews on social media and review sites and draw prospective guests in the door.

Here are four easy ways you can build a deeper connection with your online customer network through positive social engagement.

Tip #1: Give them something to talk about

People are already inclined to share outstanding experiences with their friends, especially when it comes to social media. So your number one job as a business owner is to ensure your customers actually have a great experience – because being the best is always buzz-worthy. And when you can, ensure they have an extra-ordinary experience by doing something they remember.

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