How Community Marketing Creates High Value Relationships

One of the most potent marketing programs a company can run is to foster and engage with the community of customers and partners that surrounds their company. Done right, this can create high value relationships for everyone within the community, and with the company.

Contrast the above approach with how many marketers handle social media – as just another medium for outbound campaigns. See my blog “Before the Social Media Marketing Settlers Arrived” for my views on this approach.

Narcissus by Caravaggio

 

Narcissus by Caravaggio depicts Narcissus gazing at his own reflection.

[SOURCE: public domain via Wikimedia Commons]

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